At 77zk, we treat your personal information with the same seriousness we apply to our gaming integrity and financial security. This Privacy Policy explains in clear, honest terms exactly what data 77zk collects from Pakistani players, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have over it. We have written this document to be readable — not to confuse you with unnecessary legal complexity.
Our Data Commitments
These are not aspirational statements. They are operational commitments that shape how every system, process, and team member at 77zk handles your personal data.
1.1 77zk ("we," "us," "our," or "the Company") operates the online casino and sports betting platform accessible at https://77zk.im and all associated subdomains and mobile interfaces. 77zk holds an international gaming licence issued by a recognised offshore gaming authority.
1.2 For the purposes of data protection law, 77zk acts as the data controller in respect of personal data collected directly from users through the platform. Where 77zk uses third-party service providers to process data on its behalf, those providers act as data processors under contractual obligations consistent with this Privacy Policy.
1.3 Our designated data protection contact can be reached at [email protected]. All data subject requests and privacy-related enquiries should be directed to this address.
2.1 This Privacy Policy applies to all personal data collected, processed, and stored by 77zk in connection with your use of the 77zk platform, including the casino, sportsbook, customer support services, promotional communications, and payment processing.
2.2 This Policy does not apply to third-party websites or services that may be referenced within the 77zk platform. 77zk is not responsible for the privacy practices of any third-party operator whose content may be accessible through or alongside the 77zk platform.
2.3 This Policy should be read alongside the 77zk Terms and Conditions, which govern your use of the platform in full.
3.1 The following table sets out the categories of personal data 77zk may collect from registered users, the specific data points within each category, and the primary purpose for which each category is collected.
| Data Category | Specific Data Points | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, CNIC number, date of birth, gender, photograph (CNIC scan) | KYC verification, age verification, AML compliance |
| Contact Data | Email address, Pakistani mobile number, city/province of residence | Account management, transaction notifications, support |
| Financial Data | JazzCash/EasyPaisa account number, bank account name and number (HBL/UBL/Meezan), USDT wallet address, transaction history | Payment processing, withdrawal verification, AML monitoring |
| Gaming Activity Data | Game session records, bet history, win/loss records, bonus usage, session durations | Account management, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Security monitoring, fraud prevention, platform optimisation |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Customer support, quality assurance, dispute records |
| Marketing Preferences | Opted-in communication channels, promotional response history | Personalised marketing (consent-based only) |
3.2 Special Category Data. 77zk does not intentionally collect special category data (including health information, racial or ethnic origin, religious beliefs, or biometric data beyond CNIC photograph for identity verification purposes). If you voluntarily disclose health-related information in the context of a responsible gaming interaction, that information will be used solely to provide appropriate support and will be handled with heightened confidentiality.
4.1 Directly from You. The majority of personal data 77zk holds is provided directly by you — during account registration, KYC verification submission, cashier transactions, customer support interactions, or when you complete any form on the platform.
4.2 Automatically During Platform Use. When you use the 77zk platform, certain technical data is collected automatically through server logs, session tracking, and browser storage mechanisms. This includes your IP address, device characteristics, browser type, and the pages or games you access during each session.
4.3 From Third-Party Service Providers. 77zk may receive supplemental identity and verification data from our KYC service providers as part of the verification process. We may also receive fraud risk signals from payment processors where a transaction triggers their own risk assessment systems.
4.4 From Publicly Available Sources. Where required by AML regulations or responsible gaming obligations, 77zk may cross-reference identity information against publicly available records, including sanction screening databases.
5.1 Every data processing activity conducted by 77zk relies on at least one of the following lawful bases under applicable data protection standards:
6.1 77zk uses your personal data for the following purposes:
7.1 We Do Not Sell Your Data. 77zk does not sell, rent, or trade your personal data to any third party for their own commercial purposes under any circumstances.
7.2 Service Providers. 77zk shares personal data with the following categories of third-party service providers, strictly for the purposes outlined, under written data processing agreements:
7.3 Legal and Regulatory Disclosure. 77zk may disclose personal data to gaming regulators, financial intelligence units, law enforcement authorities, or courts where required to do so by applicable law, by order of a competent court, or in connection with the investigation of serious crime including fraud and money laundering. 77zk will only make such disclosures to the extent strictly required and will notify affected users where legally permitted to do so.
7.4 Business Transfers. In the event of a merger, acquisition, or sale of all or substantially all of 77zk's business assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and the privacy terms applicable to your data in the hands of the acquiring entity.
8.1 The 77zk platform uses browser cookies and similar local storage technologies to operate core platform functions, maintain your login session, and remember your preferences between visits.
8.2 The following categories of cookies are used on the 77zk platform:
8.3 You can manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging into or using the 77zk platform.
9.1 77zk retains personal data only for as long as is necessary for the purposes for which it was collected, subject to any longer retention period required by applicable law or our gaming licence conditions. The following indicative retention periods apply:
9.2 Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to an identifiable individual.
10.1 77zk maintains a comprehensive information security programme designed to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Key technical and organisational measures include:
10.2 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 77zk will notify affected users without undue delay and will take all appropriate remedial action to contain and mitigate the breach.
11.1 As a 77zk user, you have the following rights in respect of your personal data. To exercise any of these rights, contact 77zk support at [email protected]. We will respond within 30 days of receiving a valid request.
11.2 Please note that some rights may be limited where 77zk has an overriding legal obligation to retain or process the relevant data — for example, AML record-keeping requirements that supersede erasure requests. 77zk will clearly explain any such limitation when responding to your request.
12.1 The 77zk platform is strictly restricted to persons aged 21 years and above. 77zk does not knowingly collect or process personal data from individuals under the age of 21.
12.2 If 77zk discovers or is notified that an account belongs to a person under 21, the account will be immediately and permanently closed, all balances will be handled in accordance with the Terms and Conditions, and all personal data associated with the underage account will be deleted from 77zk systems within 30 days, subject only to any mandatory retention obligations under applicable AML law.
12.3 If you have reason to believe that a person under 21 has registered on the 77zk platform, please contact 77zk support immediately at [email protected].
13.1 As a platform serving Pakistani users from an international base of operations, your personal data may be transferred to and processed in countries outside Pakistan. Such transfers occur to service providers including KYC verification platforms, payment processors, and game suppliers who may operate infrastructure in various international jurisdictions.
13.2 Where personal data is transferred internationally, 77zk ensures that appropriate safeguards are in place — including contractual data processing agreements with all third-party processors — to ensure your data receives a standard of protection consistent with this Privacy Policy.
14.1 77zk will send you promotional communications — including bonus offers, reload promotions, tournament notifications, and PSL betting alerts — only where you have explicitly opted in to receive such communications during or after registration.
14.2 You may withdraw your marketing consent at any time by updating your preferences in Account Settings, by replying "STOP" to any SMS marketing message, or by contacting 77zk support. Withdrawal of marketing consent does not affect the lawfulness of any prior marketing communications and does not restrict 77zk's ability to send you transactional or account-related communications.
14.3 77zk does not use sensitive data categories (including gaming loss history or responsible gaming interactions) for marketing segmentation or personalisation purposes.
15.1 77zk reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, platform features, applicable law, or regulatory requirements.
15.2 Material changes to this Policy will be notified to registered users via account notification and/or email at least seven (7) days before the changes take effect. The "Last Updated" date at the top of this document will be revised with each update.
15.3 Your continued use of the 77zk platform following the effective date of any updated Privacy Policy constitutes acceptance of the revised terms. If you do not accept the changes, you may request account closure in accordance with the Terms and Conditions.
16.1 For any questions, concerns, or requests relating to this Privacy Policy or 77zk's data processing practices, please contact our data protection team at: [email protected]
16.2 Alternatively, you may raise a privacy concern through the 24/7 live chat support facility on the 77zk platform. Privacy-related enquiries submitted via live chat will be escalated to the data protection team and responded to within 30 days.
16.3 If you are not satisfied with 77zk's response to a privacy complaint, you have the right to escalate your complaint to the relevant gaming regulatory authority under whose licence 77zk operates. Details of the applicable regulatory body are available on request from 77zk support.
Your Privacy is Protected
TLS 1.3 encryption, CNIC-verified accounts, no data selling, and full transparency on how your information is handled. Licensed, secure, and built for Pakistan. 21+ only. Please play responsibly.